ONE MORE BLOCK CAMPAIGN
One More Block is a campaign that promotes walking as a simple, accessible way to support both personal well-being and environmental health. The goal is to encourage people to walk just one extra block in their daily routine — a small action that adds up over time. The campaign uses direct language and clean visuals to shift everyday behavior, and includes posters, community-facing graphics, and a proposed marathon extension to engage people on a larger scale. The visual identity uses bold typography, bright blue and orange tones, and minimal icons to keep the message clear, energetic, and easy to act on.