chahaksurana

THE NEW MUSEUM IDENTITY



   Collaborated with Seoyeon Kwan
   and Tonia Zhang
   2026
The New Museum is a contemporary art institution focused on showing new ideas, emerging artists, and more experimental work. For this project, we were interested in how the museum is always changing—unlike more traditional institutions that rely on fixed collections. Our approach to the identity looks at that constant shift, thinking about how a visual system can stay flexible and responsive to different exhibitions, themes, and audiences.  





PROCESS:





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